Punjabi social media influencer and makeup artist Mad Sandhu was shot dead by two unidentified persons on a motorcycle on Saturday on Loharka Road at around 6 pm, Police said.
According to police, the unidentified men opened fire at Mad Sandhu and fled the spot. Sandhu was rushed to a hospital, where he succumbed to his injuries. He was attacked when he came to a shop to get his car, which he had given for washing.
Sandhu's real name is Madhusudan.
Around two to three rounds were fired, with an eyewitness saying the social media influencer was shot at close range. Meanwhile, the video showing Sandhu lying on the road, has gone viral. It also shows some people are trying to pick him up.
Upon receiving information, a police team reached the spot, with the ADCP saying they have some leads and will catch the accused soon. However, the reason behind the murder is not certain.
Police said they were working on multiple angles.
Sandhu used to speak about make-up artistry and gender issues on podcasts and digital platforms. He had even faced criticism and backlash on social media over his content style and fashion choices.
A few months ago, a Nihang Sikh had objected to his social media content and his clothing and told him that his videos would harm youth.
His Instagram account had 2.26 lakh followers and had even acted in the Punjabi movie 'Oye Bhole Oye'.
Congress leader Raj Kumar Verka criticised the AAP government over the law and order issue by citing the latest murder incident in Amritsar.
The AAP government has failed to protect the life of the common man in Punjab, he said while demanding the resignation of Chief Minister Bhagwant Mann.
(With agency inputs from PTI)
